Store Norske Leif - Serif inspired by three Times interpretations, infusing warmth and joy for branding, body text, and digital projects.

About

Store Norske Leif is a serif typeface that channels warmth, joy, and a distinctive personality. Born from an exploration of three notable interpretations of Times—by Francesco Simoncini, Aldo Novarese, and Umberto Fenocchio—Leif retains the essential structure and versatility of Times while infusing it with character and playfulness. Where the original Times is often perceived as cold and rational, Leif introduces a sense of delight and expressive charm, making communication feel inviting and joyful.

Taking its name from Norwegian comedian Leif Juster (1910–1995), celebrated for his tall stature and uniquely resonant voice, Leif aspires to bring a smile to every page. The typeface features distinctive asymmetrical contrast, imparting a lively rhythm and a fluid, engaging flow in text settings. Classic proportions in the capitals and italics inspired by pre-Times models—marked by rounder shapes and subtle irregularities—contribute to Leif’s approachable, memorable style.

Designed to spread joy, Leif has become a popular choice for branding and digital projects, where its compelling personality shines in both headlines and body text. Its harmonious blend of tradition and exuberance offers designers a refreshing alternative to more restrained serifs, making every composition feel both familiar and delightfully new.

For those seeking a monospaced companion, Leif Mono offers the same qualities in a typewriter-inspired form.

The Store Norske Leif Typeface font is designed by Arve Båtevik

Store Norske Leif is designed by Arve Båtevik.