Store Norske Magi - Geometrically constructed sans-serif, blending warmth, versatility, and comfort for digital and branding environments.

Store Norske Magi Font Typeface Store Norske Magi.pdf Buy License

About

Store Norske Magi is a geometrically constructed sans serif designed for branding, public information, and reading on screen. Its point of departure lies in a matter-of-fact mode of communication, shaped by the visual language of public culture, civic information, and institutions with a clear, open, and measured voice. Magi belongs to a Scandinavian modern tradition: orderly, legible, and quietly assured.

Its narrow proportions, fuller forms, and distinctly monolinear structure give it a compact and even rhythm. It was drawn to carry information with clarity and balance, while retaining enough presence to shape an identity from within. That balance allows Magi to move between interfaces, signage, and broader communication systems where legibility, trust, and tone remain closely aligned.

With a broad range of weights and italics, the family extends from navigation and display to more continuous reading, while maintaining the same even, measured character throughout.

For those seeking a monospaced companion, Magi Mono brings these qualities to a typewriter-inspired format.

Store Norske Magi is designed by Arve Båtevik.

Technical information

For full technical specifications and character overview, please see the technical section at the end of the specimen PDF.

Language support

Magi supports a broad Latin character set covering Western European, Central European, South European, North European, Baltic, Turkish, Celtic, South-Eastern European, Nordic and Sami language use.

Supported languages include Afrikaans, Albanian, Basque, Bemba, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Finnish, French, Galician, German, Greenlandic, Hungarian, Icelandic, Inari Sami, Indonesian, Irish, Italian, Latin, Latvian, Lithuanian, Lule Sami, Luxembourgeois, Maltese, Northern Sami, Norwegian, Polish, Portuguese, Scottish, Serbian, Slovak, Slovenian, Somali, Southern Sami, Spanish, Swahili, Swedish, Turkish and Welsh.

Character sets and encodings

Magi supports Adobe Latin 1, Adobe Latin 2, Macintosh Roman, Macintosh Central European, Macintosh Croatian, Macintosh Icelandic, Macintosh Romanian, Macintosh Turkish, ISO/IEC 8859-1, 8859-2, 8859-3, 8859-4, 8859-9, 8859-10, 8859-13, 8859-14, 8859-15, 8859-16, Windows-1250, Windows-1252, Windows-1254 and Windows-1257.

OpenType features

Magi includes OpenType features for access to alternates, glyph composition and decomposition, localised forms, subscripts, scientific inferiors, superscripts, numerators, denominators, fractions, ordinals, proportional figures, tabular figures, case-sensitive forms, discretionary ligatures and standard ligatures.

The font software has two stylistic sets: ss01 for alternate lowercase a forms and ss11 for alternate multiplication sign forms.

Feature tags: aalt, ccmp, locl, subs, sinf, sups, numr, dnom, frac, ordn, pnum, tnum, case, dlig, liga, ss01, ss11.