Store Norske Magi - Geometrically constructed sans-serif, blending warmth, versatility, and comfort for digital and branding environments.

About

Store Norske Magi is a geometrically constructed sans serif designed for branding, public information, and reading on screen. Its point of departure lies in a matter-of-fact mode of communication, shaped by the visual language of public culture, civic information, and institutions with a clear, open, and measured voice. Magi belongs to a Scandinavian modern tradition: orderly, legible, and quietly assured.

Its narrow proportions, fuller forms, and distinctly monolinear structure give it a compact and even rhythm. It was drawn to carry information with clarity and balance, while retaining enough presence to shape an identity from within. That balance allows Magi to move between interfaces, signage, and broader communication systems where legibility, trust, and tone remain closely aligned.

With a broad range of weights and italics, the family extends from navigation and display to more continuous reading, while maintaining the same even, measured character throughout.

For those seeking a monospaced companion, Magi Mono brings these qualities to a typewriter-inspired format.

The Store Norske Magi Typeface font is designed by Arve Båtevik

Store Norske Magi is designed by Arve Båtevik.