Store Norske Tango - Geometric typeface inspired by 1930s American trends, offering naïve energy and pure forms for bold branding.

About

Store Norske Tango is a geometric typeface that channels clarity, playfulness, and a distinctly modern sensibility. Inspired by Intertype Vogue (1930)—itself an American response to the geometric type trends emerging in 1920s Europe—Tango inherits a spirit of innovation from designers who, with a healthy distance from European tradition, pursued a fresh and unconstrained approach. The result is a typeface marked by naïve energy, primitive geometric forms, and a sense of visual purity.

Tango’s proportions and letterforms depart significantly from its predecessor, embracing rawness and spontaneity while focusing on pure geometric shapes with minimal optical correction. Most letters exhibit a strictly monolinear structure, where horizontal and vertical strokes maintain equal thickness—lending the typeface an optical hint of reverse contrast. Tango offers two italic styles, a conventional option and another that nods to early sans serif traditions, providing designers with expressive flexibility through both 10° and 20° slants.

Tango’s distinctive charm and striking visual impact have made it a popular choice for branding and digital projects. Its bold, playful qualities shine in both headlines and text, providing designers with a versatile tool for contemporary visual identities.

The Store Norske Tango Typeface font is designed by Arve Båtevik

Store Norske Tango is designed by Arve Båtevik.

See also SN Arkitekt for a geometric typeface inspired by Norwegian functionalist architecture.